Effects Of Purchase Page Reorganization

Its only been a week and this might be getting drowned out by the pre-existing positive sales trend in January, but I thought I would comment on what the recent purchasing page overhaul has lead to.

 First of all, I moved the option to buy a CD from purgatory at the bottom of the page to front-and-center.  This has greatly increased the number of CDs bought and the number of people who express interest in it by, say, clicking the add to cart button or sending me an email.  (Yes, I really do get emails saying “I see this option to get a CD.  Will you really send me a CD?  What do I do to order a CD?”  “Click the link or push the button.”  “Thank you!”)  I anticipate shipping more CDs in January than I have in history.  This is making me reevaluate whether I should increase the price of the CD option or not — currently, they cost me $4.50 each and I charge $5.00, and $.50 doesn’t even cover the effort for me to go to cd-fulfillment.com and input the order.  Then again, if the existence of it encourages people who wouldn’t otherwise buy to buy the software, then I’ll subsidize CD orders night and day just to sell the associated license.

People are rather shockingly likely to pick Checkout through Google.  I was thinking I’d get rather little through there for a while.  Nope, they rushed to half of my sales — all of the users seem to have had their account for 0 days so I’m guessing they made the account just to place the order with me.  Good news for Google, bad news for me — that means the ordering pathway is twice as long as it should be!

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5 Comments on “Effects Of Purchase Page Reorganization”

  1. Kevin Says:

    Your little comment about emails brings up one of the weird realities of software support for an ISV. “How do I buy your software? I’m at your webpage and I can’t find the link.” “Click the large button that says ‘BUY NOW’ next to the name of the product.” “What? Oh. Okay.”

    Even worse… “Where are my registration codes?”… user then goes on to quote the email containing the registration codes, which are plainly indicated by, “Registration codes: blah blah blah.”

    It’s only common sense if it’s both common and sensical!

  2. Frederik Slijkerman Says:

    I still wonder how you have ever managed to contact someone at cd-fullfillment. I’ve never heard anything after sending repeated e-mails and even trying to call them…

    The problem is, there is no comparable service AFAICS.

  3. Patrick Says:

    Nope, I’ve never had any need to call them. None of my customers who have ordered the CD have ever complained, and their service has worked in a fairly straightforward fashion every time I have used it.

  4. Frederik Slijkerman Says:

    Maybe I’ll just register as a new customer and try again 🙂

  5. Sam Says:

    Google checkout might be popular because they’ve been running a $10 off your first purchase.


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