Summer Is Upon Us

One of the unfortunate facts of the education market is that it has pretty severe seasonality: sales drop to close to nothing when school is not in session.  I have had roughly a week without a sale now, and expect that sales will remain severely depressed until roughly August 15th (when I’m going to probably have a burst of activity — start of the new term means cash money).  Oh well, more time to improve the website, marketing, and there is that minor issue of finding myself a job by July 25th… 

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5 Comments on “Summer Is Upon Us”

  1. microisvstartup Says:

    You could consider find additional markets for your program or creating another program that is not so much affected by the ebb and flow of the education system.

    You might not think that finding additional markets would be easy, but even though the teachers do NOT want to think about teaching for a few months, the children are still somewhere while mom and dad work. Some children will have remedial training to do during the summer, some will be trying to get a headstart and still others may just be looking for something to do with a slightly educational bent. As a dad for a 6yo and 9yo, my wife and I are always on the lookout for educational activities for our kids. Daycare providers operate year-round, right?

    I have no working knowledge of the viability of any of those markets, so read this comment with a grain of salt.

  2. Craig Says:

    What about the southern hemisphere? I am down in Australia and our summer break is in December/January, so school is still in down here. Although there is a normal 2 week holiday in July between semesters.

    I would imagine that New Zealand and South Africa would be similar and both english speaking countries.

  3. Patrick Says:

    My next project is not in the education market and won’t have this seasonality issue, although like all markets I expect there to be months where signups are higher than others.

    Australians play a different style of bingo from Americans and as a result I haven’t sold a heck of a lot of copies to Australia. I think off the top of my head two maybe?

  4. Jivlain Says:

    Now I’m going to have to download it, if just to find out how our version of bingo is different from yours. I’d just assumed that bingo was bingo was bingo :p

  5. Patrick Says:

    See, much like the Brits have taken a perfectly good word like “flat” and reinvented it to mean “apartment”, they don’t quite see eye to eye with us Americans on how to lay out a bingo board. We basically had to go to war with them to get them to stop, and also to liberate some U’s and put them in words that needed them rather than wasting them on words like “color”. 🙂

    Sometimes you Aussies call British bingo bingo, and sometimes you call it Housie. I’m not sure whether Aussies call American bingo bingo or not.

    Housie is played on a 3×9 grid which has 15 cells filled with numbers on it. Each row of the grid is guaranteed to have 5 cells filled on it. The columns have no game function except that they allow you to quickly find the number you are looking for. You win the game by filling one, two, or three lines on your card completely.

    Bingo (the American version) is played most typically on a 5×5 grid which has all 25 cells filled with numbers. In bingo as played at bingo halls, the numbers appearing in any column are constrained — Bingo Card Creator intentionally does not support this so that it is not classified as a gambling device. The centermost square is generally a free space — you get to fill it in for free. A win is typically five cells filled in a single row, column, or diagonal.


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