Blogging As Personal Marketing

I will post more about this topic in the future, but one of the reasons to have a blog is that it allows you to establish a reputation as an expert in your field. Having that reputation leads to all sorts of doors opening up for you — for example, if I weren’t blogging and otherwise creating useful content, it would be fairly unlikely that the CEO of Dzone (a social networking startup for programmers) would drop me an email and ask to please repost my linkbait to his site.

(Which is, incidentally, about as nice a success as you could ask for linkbait. Some people might be disinclined to go that route, preferring to keep control. I am more inclined to pick ability to spread over control — after all, you will still get credit as the original source, and you can think of it as investing in the success of your next project.)

The linkbait in question was my SEO on Rails post, which recently got a bit of new life breathed into it months after it’s original production by some light promotion on the social networking services. (If I can pound the same old drum one more time, if you’re going to invest time in creating content you might as well make the content evergreen — that post will still be good in 3 years, assuming Rails doesn’t decide to fall off the radar screen.) There is little reason to read it again if you’ve already read it, but they convinced me to put a photo up, which some folks might find interesting.

I have resisted putting up a photo on my blog for the last two years for one reason: I have had a (somewhat irrational) fear of getting judged by my age. I’m 25, incidentally.

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11 Comments on “Blogging As Personal Marketing”

  1. Yakov Says:

    We’re the same age 🙂

  2. Greg Driver Says:

    Damn I’m old.. ok so only 27 😛

  3. Anthony Says:

    I like the haircut.

  4. Mr Sarcastic Says:

    I’ve emailed you a comb.

  5. Steve Moyer Says:

    Only 25? With the number of things you’ve talked about doing in the past, I would have guessed that you were older … but instead, you must have done each for about 25 nanoseconds. In any case, keep up the good work.

    P.S. Greg may think he’s old, but I’m already more than half dead:(

  6. BCCSucks Says:

    PM, you look like Lewis from Revenge of the Nerds

  7. Math Checker Says:

    Congratulations Patrick. To me it looks like your pic in that article has been slightly distorted or scale-up and is slightly blurred as a result, but maybe that’s just my eyesight!

    I think your email address is given incorrectly in the Conclusion section of that article, as I doubt it’s supposed to say (first_name)@bingo..etc.

  8. Brian Says:

    I thought you were in your 40s based on your writing!

  9. Mr Sarcastic Says:

    BCCSucks = Sunnil??

  10. Math Checker Says:

    No I’m Math Checker

    And there’s one N in my name, unless you mean somebody else


  11. Steve Moyer Says:

    “And there’s one N in my name, unless you mean somebody else”

    That’s odd, I thought there were three;)

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