Brilliant Bit of Javascript for Redirecting Downloaders

One of my uISV buddies, Ethan (king of language learning software), took me to task earlier today for spending so much time optimizing my download page when I could just eliminate it entirely and link the download direct to the download button in most cases.  I had always had these issues with that solution:

  • My users don’t necessarily know what to do with a window that pops up
  • If I do an HTTP Refresh or Javascript redirect, many browsers pop a security warning
  • I have to discriminate between Mac and PC users somehow
  • It is impossible to track that conversion for AdWords purposes, currently

Examining Ethan’s code made it really easy to avoid the first two issues:

function SetUpRedirect()
{
var destination = “http://www.bingocardcreator.com/free-trial.htm“;
setTimeout(“window.location='”+destination+”‘”,3000);
return true;
}

If you stick that in the OnClick attribute of a link pointing at your favorite executable, three seconds after clicking the link and having the download initiate, the user’s browser goes to the download page in the background.  This causes no security warning, scores them as a download conversion with the appropriate code on the page, and presents graceful fallback behavior if they don’t know what to do with the window that just popped up, since you can give them instructions.

Ahh, but what to do about the difference between Windows and Mac computers, which need different installers?  First, we make a controller method to handle it in Rails:

def free_trial_download
    if request.user_agent.downcase =~ /mac/
      send_file “public/files/BingoCardCreator.zip”, :type => “application/zip”
    else
      send_file “public/files/BingoCardCreatorInstaller.exe”, :type => “application/exe”
    end
  end

 That essentially says “If I’m positive you’re using a Mac, initiate a download of the zip file.  Otherwise, initiate a download of the exe file.”  (Obviously since 92% of my downloads are PC users I want to err on the side of caution.) 

Then, with a simple route added to routes.rb:

map.downloadFreeTrial ‘free-trial/download’, :controller => ‘static’, :action => ‘free_trial_download’

we get a simple URL which is platform agnostic and which decides, on the server side, which version of the file to give them.  You can then decorate your links to the platform-agnostic URL with the code to redirect the page to the download page in the background, with Analytics click tracking, and what have you.  Easy peasy!  One less step in the conversion funnel, and instantaneous recovery of a large portion of the 20% of folks who bounce out of the funnel at the download page.

WARNING: send_file will cause your Rails process to block while that IO transfer takes place under certain older versions of Rails (not in 2.0 in my testing).  This will cause requests coming to the same Mongrel after the download to wait until the download completes to start, which if you have a 56k modem user could potentially cause your basic site access to be delayed for minutesNot good news!

My site has two Mongrels running, very few dynamic requests, and very small executables.  If your site doesn’t have this profile, instead of using send_file, 302 redirect the browser to the appropriate file and let your web server handle the request before Rails does.

WARNING NUMBER TWO: You don’t want bots hitting that action, so its time for a good-old robots.txt exclusion of it.  Note that deploying this sitewide will cause your free trial page to lose quite a bit of the juice you’re sending to it.  However, given that that page is typically linked far and wide on the Internet and doesn’t include much interesting content on it (which would distract from the conversion to the trial!), you can probably live with that tradeoff.

Quick request: if you run an obscure browser or a Mac, kindly use my OS-agnostic link and tell me if it works for you.  (You should get a prompt to download BingoCardCreator.zip )

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Explore posts in the same categories: microISV, Rails, web design

8 Comments on “Brilliant Bit of Javascript for Redirecting Downloaders”


  1. The link works but your application doesn’t. It never opens a window.


  2. Your download link works with Firefox 2.0.0.12 and Safari 3.0.4 in Mac OS X 10.5.2. I had the same issue with trying to launch BC on the same Mac. It looks like it is crashing on launch. Running JavaApplicationStub directly from the commandline yields:

    [JavaAppLauncher Error] CallStaticVoidMethod() threw an exception
    Exception in thread “main” java.lang.UnsupportedClassVersionError: Bad version number in .class file

    Feel free to email me if you need a quick test on a fix.


  3. fyi: A quick look at your Info.plist shows that the target version is 1.4+. You might ensure that your compile is targeting the 1.4 version of Java (aka: ‘javac -target 1.4’).

    Mac OS X 10.5.2 is using java version 1.5.0_13 which could be an issue if the app was compiled with Java 6.

  4. MB Says:

    “instantaneous recovery of a large portion of the 20% of folks who bounce out of the funnel at the download page”

    Might not those people just be looking to find out more about the trial (e.g. how long does it last, will it work on their computer), or maybe just clicking the button because it’s big and blue..?

    My hunch is that those 20% will just click cancel when the file-download dialog pops up; perhaps more than 20% will just click cancel.

    But my hunches are very often completely wrong, so I’ll be interested to see what your testing uncovers.

  5. Ethan Says:

    TYPO Patrick

    “If you stick that in the onscript attribute…” should read “onClick attribute”.


    Ethan
    Declan Software

  6. Patrick Says:

    Fixed.

    Incidentally, if you’re ever in Central Japan, I owe you dinner. (See my post about the results of the redesign — a major portion of the improvement in confirmed installs is due to your trick, and that is money directly in my pocket.)

  7. Yanic Says:

    Hi Patrick,

    Will it also work and track correctly if people right-click and choose ‘save as..’?

    Best regards,
    Yanic


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